Sponsorship Policy & Procedures

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1.    Purpose

To create meaningful Sponsor relationships, obtain financial support and increase public awareness, while maintaining the Acoustic Neuroma Association of Canada (“ANAC”)’s integrity and mission-driven focus.

2.    Description

Acoustic Neuroma Association of Canada (“ANAC”) is a Registered Charity #11877 7168 RR0001. As the only organization dedicated to providing support services and resources to individuals and families impacted by an acoustic neuroma within Canada, ANAC has many opportunities to showcase your business or organization’s brand. Consider partnering with ANAC to achieve your desired business objectives while supporting a meaningful cause! Becoming a sponsor for ANAC can increase your visibility – reaching individuals impacted by an acoustic neuroma and beyond through our many communication channels.

The metrics below are increasing every day as we work to broaden our reach, and expand our programs and services, to support individuals and their families impacted by an acoustic neuroma in Canada.

ANAC Coverage:

Website monthly page views: 24,640
Tri-annual newsletter distribution: 252
Email recipients (i.e., Mailchimp subscribers): 1,195
Facebook followers: 1,100

3.    Policy

3.1. General

An organization applying for sponsorship (“Sponsor”) offers responsible products, solutions, devices, services, or resources that contribute to enhancing the acoustic neuroma individual and community's quality of life. We prioritize transparency and the utmost principles of fairness, integrity and diversity in all of our Sponsor relationships in accordance with ANAC’s Code of Conduct (https://www.anac.ca/code-of-conduct).

3.2. Publicity by Sponsor

Sponsor may identify itself as a Sponsor of ANAC during the sponsorship term in accordance with Section 4.4. Except as required by law, Sponsor will not issue any press release or other public statement (including on its website) relating to its Sponsorship without obtaining ANAC’s prior written consent.

3.3. No Substantial Return Benefit

Any acknowledgment, promotion or advertisement of the Sponsor will be limited to a statement of acknowledgement or appreciation which may include display of the Sponsor's logo, in accordance with the Sponsorship Benefits outlined in Section 4.4. Sponsorship benefits will not include any qualitative or comparative language, references to price, savings or value information regarding any of the Sponsor's products or services.

3.4. No Endorsement

Sponsorship does not imply endorsement of specific products, providers, or procedures. Under no circumstances will ANAC endorse or promote the Sponsor or its products or services, nor will any such endorsement or promotion be implied or construed based on ANAC’s acknowledgment or identification of the Sponsor, or acceptance of sponsorship payment. Sponsor will not state or imply, orally or in writing, that ANAC, or its respective officers, directors, employees, contractors or subcontractors, endorse Sponsor or its products.

3.5. Non-Exclusive Sponsorship

Unless otherwise stated in the ANAC Sponsorship Package, the Sponsor’s sponsorship is non-exclusive. Sponsor understands that ANAC may enter into sponsorship or other similar arrangements with other organizations.

3.6. No Tax Benefit

Sponsorships have an advantage, thus are not eligible for a charitable donation tax receipt (refer to: https://www.canada.ca/en/revenue-agency/services/charities-giving/charities/operating-a-registered-charity/receiving-gifts/sponsorship.html).

3.7. Intellectual Property

3.7.1.    ANAC Logo

ANAC grants the Sponsor a non-transferable, non-exclusive, non-sublicensable, revocable license to use, copy, and display its logo for the limited purposes set out in Section 4.4.

3.7.2.    Sponsor Logo

Sponsor grants ANAC a non-transferable, non-exclusive, non-sublicensable, revocable license to use, copy, and display its logo for the limited purposes set out in Section 4.4.

3.7.3.    Ownership

Each of ANAC and Sponsor acknowledges that (a) it has no interest in the other party’s logo other than the license granted herein, (b) the other party will remain the sole and exclusive owner of all right, title, and interest in its logo, and (c) any and all goodwill in the other party’s logo will inure solely to the benefit of the other party. ANAC and Sponsor will comply with any reasonable trademark guidelines that the other may provide. For clarity, nothing in this ANAC Sponsorship Package is intended to give Sponsor any ownership or other rights in any ANAC property or ANAC-related property created in connection with the Sponsorship including, without limitation, intangible property such as trademarks, event attendee lists, or mailing lists.

3.7.4.    Non-Permitted Associations

Sponsor may not use ANAC’s logo in any manner that suggests or implies endorsement of political views or religious beliefs, including, without limitation, in connection with any campaign activity for or against a political candidate or in connection with any lobbying activity.

3.7.5 Confidentiality

“Confidential Information” means all information, in any form, furnished to or obtained by Sponsor from ANAC including, without limitation, membership and donor data, budget and other financial data, program plans and strategies, technical data, and know-how.

Sponsor will use Confidential Information only in connection with Sponsor’s activities as described herein, and must comply with ANAC’s Code of Conduct (https://www.anac.ca/code-of-conduct). Under no circumstances shall Confidential Information be used or disclosed without written consent.

4.    Procedures

4.1. Application Requirements

The organization applying for sponsorship (“Sponsor”) must complete an online ANAC Sponsorship Application to express its desire to become a Sponsor of the Acoustic Neuroma Association of Canada (“ANAC”) to provide financial support to and increase public awareness of ANAC’s mission. By completing an ANAC Sponsorship Application, Sponsor agrees to comply with all policies and procedures set out in ANAC Sponsorship Package herein.

There are currently four (4) types of sponsorships available:                                    

1) Annual Sponsorship

2) Event Sponsorship

3) In-Kind Donation (e.g., raffle prizes, fundraising incentives, etc.)

4) Speaking Engagement (i.e., webinar or Symposium presentation)

4.2. Sponsorship Levels and Payment

Sponsor shall select a Sponsorship Type. In the case of Annual and Event Sponsorships, the applicant must indicate an associated pledge amount based on the predefined Sponsorship Levels as follows:

Annual Sponsorship Level

Event Sponsorship Level

Sponsorship Amount

Platinum+

Presenting

$5000+

Platinum

Supporting

$2500-$4999

Gold

Contributing

$1000-$2499

Silver

Community

$500-$999

Bronze

Friend

$250-$499

 

Sponsorship Pledge Amount represents a commitment to provide sponsorship funds upon acceptance in writing of the ANAC Sponsorship Application. ANAC reserves the right to decline applications if they do not comply with the policies and procedures outlined herein, and ultimately if the Sponsor’s goals and objectives do not align with ANAC’s mission, vision and values.

4.3. Optional Payment Terms

For an organized event, a Sponsor may wish to cover the cost of a service or expenses in full, i.e., venue, continental breakfast, catered lunch, Communication Access Realtime Translation (CART) service, special guest travel and accommodation, swag, etc. In such circumstance, ANAC will provide an estimated cost and quotation. The Sponsor agrees to paying the service provider directly, in-full, upon receipt of the final invoice.  

4.4. Sponsorship Types, Benefits & Term

4.4.1.    Annual Sponsorship

Upon acceptance of a Sponsorship Application, ANAC will advertise or promote the Sponsor’s brand, products, or services based on the funding amount in accordance with our Annual Sponsorship Benefits table for a period of one year (365 days) from the date the funds are received. At the end of the sponsorship period, Sponsor will be given the option of renewing the sponsorship for an additional term. Sponsor should refer to any updated Annual Sponsorship Benefits at time of renewal.

4.4.2.    Event Sponsorship

Upon acceptance of a Sponsorship Application, ANAC will advertise or promote the Sponsor’s brand, products, or services based on the funding amount in accordance with the specific Event Sponsorship Benefits Package. The sponsorship will be valid from the time the funds are received, or an agreement to Optional Payment Terms in accordance with Section 4.3 is in place, until the closure of the event.

If a Sponsor agrees to cover a particular service in full and pay the service provider directly, ANAC will give full credit to the Sponsor through recognition and acknowledgement of the sponsored event element.

4.4.3.    In-Kind Donation

An in-kind donation is a non-monetary gift. ANAC solicits raffle prizes and fundraising incentive prizes for its Annual Virtual Walk and biennial Symposium events. The Sponsor is responsible for shipping cost(s) to all prize winners within Canada, unless the raffle prize is to be drawn at an in-person Symposium event in which case the winner must be present to receive their prize.

In relative size and order according to the value of the in-kind gift, Sponsor will receive logo recognition on select communications and marketing materials specifically related to the raffle or fundraising incentive for which the gift is being provided. The highest value of in-kind gifts will receive special recognition in “Grand Prize” draws.

4.4.4.    Speaking Engagement

ANAC may invite Sponsors to deliver educational presentations to our community through virtual or in-person events. Speaking engagements may take place as standalone sessions (e.g., webinars) or as part of larger events (e.g., symposiums), and may be offered to members and/or the broader public.

All sponsored content must be educational in nature and aligned with ANAC’s vision, mission, values, and ethical standards. Topics should relate to acoustic neuroma diagnosis, treatment, symptom management, research, or patient support. Final approval of content rests with ANAC.

Speaking engagements may include a formal presentation and moderated question-and-answer period.

ANAC will promote the engagement through appropriate communication channels, which may include email, website, social media, and event materials. Sponsors will receive recognition in promotional materials, including logo placement and a link to their website where applicable.

Sponsors may reference their organization and services within their presentation materials; however, content must prioritize education over direct commercial promotion.

Speaking engagements may be recorded and distributed at ANAC’s discretion.

4.5. Use of Funds

4.5.1.    Annual Sponsorship Funds

All funds received through Annual Sponsorships are allocated to ANAC’s Annual Operating Budget. All of ANAC’s programs and services are funded through its Operating Budget. Funds are allocated based on the budget priorities set out in ANAC’s Strategic Plan, which is reviewed by its Board of Directors on an annual basis and documented in ANAC’s Annual Reports filed with Canada Revenue Agency. Sponsors do not determine how sponsorship funds are allocated in the budget.

4.5.2.    Event Sponsorship Funds

All funds received through Event Sponsorships are allocated to the overall Event Budget for which the Sponsor is applying for sponsorship, except where the Sponsor applied for Optional Payment Terms (Section 4.3) and agrees to cover the cost of a service in full and pays the service provider directly (e.g., Sponsor directly pays catering bill in its entirety). 

Revision: 2026-03-03

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